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Lead Management
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It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation
September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Software as a Service Dramatically Improves CRM Success by Oracle Corporation
February 2008 - (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.
Working the Way Salespeople Work by Oracle Corporation
September 2008 - (Free Research) This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue.
CRM Your Salespeople Will Love by Oracle Corporation
September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
VUE Software: Enterprise Incentive Management by CSSI
VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
VUE Software: Insurance Commission & Incentive Compensation Management by CSSI
VUE software delivers flexibility and automation to help solve the complexities of insurance sales commission and incentive compensation plans. VUE’s web-enabled incentive management solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution offers the ease of a total solution from one vendor.
How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Creating Sales Opportunities with Lead Scoring by Genius.com
October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
The Science and Art of Selling by Genius.com
October 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Multitenant CRM Enables Rapid Deployment, Flexible Foundation for Field Sales Team by Microsoft
October 2008 - (Free Research) Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft® IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics® CRM and integrated it with its legacy CRM system, providing the team with...
Sales and Marketing: The New Power Couple by Microsoft
December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft
April 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.
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