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Marketing Management
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Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation
June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
Overall Approach To Data Quality ROI by SAP America Inc
June 2009 - (Free Research) Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole. This paper from Business Objects examines an overall approach to data quality ROI including 6 key steps to help you realize tangible ROI on your data quality initiative.
The Science and Art of Selling by Genius.com
October 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
SOA Governance: An IBM White Paper by IBM
October 2009 - (Free Research) As SOA becomes a new way of implementing applications, organizations need a way to manage the assets (especially reusable services) developed as part of their SOA activities, to permit the use of these assets to be maximized and insure the results the enterprise envisions. Read on to learn more.
Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.
August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Intelligent Metrics Ensures Success by IFS
July 2007 - (Free Research) Read how GED Integrated Solutions went through the process of identifying
and implementing metrics to drive its business process improvement program in
2002 and has since learned many important lessons in how to track and leverage
business metrics to improve operational performance.
Agile Development: A Manager's Roadmap for Success by VersionOne Inc.
September 2008 - (Free Research) This white paper presents the key characteristics of successful agile managers as they introduce and scale agile methods. Learn what agile managers can do to help their teams and organizations adopt agile development practices to deliver real...
Expert Tips for Effective Virtual Systems Management by BMC Software, Inc
July 2009 - (Free Research) In this E-Guide, brought to you by SearchServerVirtualization.com and BMC, you will discover expert tips for effective virtual systems management. Explore the top five target areas essential for improved virtual performance and availability management.
Consultation, Design, and Implementation of Multiple IT Solutions: Global Forex Trading by CDW Corporation
September 2008 - (Free Research) GFT focuses on providing their customers an exceptional experience with a best-in-class online interface. GFT needs to stay more accessible, more reliable, and more secure than their competitors. To optimize their IT environment, GFT engaged CDW for consulting, design, and implementation of multiple IT solutions. Read on to learn more.
For Ceridian, it Pays to Provide High-Quality Support by LogMeIn, Inc.
September 2009 - (Free Research) This case study describes how Ceridian used LogMeIn Rescue to streamline its 50-to 90 day implementation process and to increase troubleshooting capabilities for customer support analysts handling 2,500 calls per day. With Rescue in place, Ceridian has experienced an increase in their customer satisfaction rates, which have grown from 83% to 94%.
We are always striving to improve our customer experience. Please notify us if there is a company missing that you feel should be in our directory.